Bringing it to life!
Designed by Laura Halliwell between London and New Delhi, the creation of the collection actively engages with organisations working for the betterment of livelihoods in northern India, particularly underprivileged women and skill-focused organisations in the notoriously exploited garment crafting sector in New Delhi.
From the weaving of the fabric to pattern making, sample development to the finishing touches, mutually beneficial shared experiences are created throughout the process, the essence of trading fairly.
We create an evolving label as a manifestation of devine feminine nature for the neo bohemian woman. Its existence thrives by working with skilled creatives in Northern India. Read on to know more about our partners...
The Fool Dost and MasterG Apprenticeship scheme for our collection's sampling development was initiated in 2016. MasterG India is an industrial fashion garment skills training programme aimed at marginalised and migrant communities in New Delhi, It helps prevent the breaking of the cycle between education and employment due to the social and cultural barriers experienced in India today. MasterG helps young women (but not exclusively women!) to earn a living with dignity in a notoriously informal and exploitative industry. The founder of MasterG, designer Gayatri Jolly, set up this valuable iniative after returning from Parsons School of Design, New York, upon interacting with informal, home-based workers in Delhi and was exposed to the sub-standard skill development conducted in the name of "vocational training". Now successfully implemented and rigorously tested in New Delhi, MasterG is now available in three locations of the National Capital Region, supported by Adharshila Trust and other corporate funding partners. On discovering the programme, Fool Dost immediately wanted to be support this direct way to make a difference to the fashion industry in India, see more of this journey of ours on instagram @fool_dost
CUTTING AND STITCHING
With a vision to create a refined manufacturing environment and produce garments to positively transform the international reputation of 'Made In India', our partner manufacturer studio provides a hand-cut and stitch service in small quantities for independent labels like Fool Dost. A team of highly skilled karigars with an eye for detail use superior finishing details to craft a high-quality, ethical product in a beautiful light-filled studio located on the greenest block of Shahpur Jat, the creative hub of New Delhi.
SPINNING AND WEAVING
Exploring nature through aspiring people our fabric supplier is the connection between rural makers of hand spun and hand woven fabrics to commercial customers. They locate, produce and supply some of the best qualities of patiently hand-made fabrics, some organic, that belong to specific geographical locations in India, Giving light to eco friendly fabrics that sing silent poetries of the generations who have passed on the weaving of 'khadi' fabric, Thankfully these fabrics are reviving to meet the modern consumer's diverse and specific needs, something which we are excited to continue to do by working with an initiative to encourage hand crafted textile development in India.